Greetings Hero!
We have a fun announcement for you today.. We are releasing a new color for The Legend of Istoria storyline of The Hero’s Journal. I know I really jumped right into it there, but that is what this blog is all about. Nick and I wanted to give you a little closer look behind the scenes of our new product releases. We are thinking it will be akin to the Road to Kickstarter series we did last year with the planner, but more of just updates on the going abouts of The Hero’s Journal.
So why a color release?
Well, they are a fun way for us to have a big event and celebrate all of the stories we have told (and will tell) with a new and exciting color.
For those of you who are collectors, this should be extra special news because we have no intention of restocking this color after they are all sold out. So not only is this a color release.. It is a LIMITED color release, making it extra special and extra fun!
This is actually a big step for us. Since the very beginning we have had an internal debate around the excitement of novelty and the value of always being available. The (attempt) stay in stock argument has always won because The Hero’s Journal is a tool first and a beautiful book second.
We believe that The Hero’s Journal has the power to help people embrace their inner hero, and we also believe that is one of the most important steps that a person needs to take.
Therefore, selling out always has a somber moment because we are not, in that moment, able to serve all the heroes with Calls to Adventure on the other line.
All this to be said, we are super excited about the limited color release because we do get to celebrate novelty and beauty all while knowing that when they sell out there will be journals on our website ready for people to accept that call to adventure and more importantly embrace their inner hero.
The Hero’s Journal does not make you a hero.. It only shows you that you have been one all along. That will never change.
We are super excited about this new color AND limited edition box. We think you will love it.
Happy Questing,
Kyle
16 comments
Please be purpleeee and also in future for journals to have a spiral like the planner would be super cool and helpful
I am definitely fascinated by this idea and can’t wait to see what color is chosen! That said, are there any plans for another storyline? I’m loving the journals (just finished Istoria Magic Academy and am now going through Galaxy of Istoria) and particularly loved that it was undated and I therefore didn’t have to worry about “getting behind.” Ironically, I’ve actually mostly kept on pace and the 3 journals I have won’t last me through the end of the year, which was my original thought. One more storyline to hold me over into the new year would be amazing. So yeah, any possibility of a 4th storyline in the future? Maybe a high seas adventure perhaps? (“Bring me that horizon!”-Jack Sparrow)
I second leaving some room in the box to hold a pen! Or stickers! Or doodads!
I love the journal, I’m on my second one and I use it (almost) every day. I have to be blunt: the whole “limited edition” phenomena in nerd culture is toxic, designed to create anxiety to drive up prices and sales. Experimenting with new colors is fun, but scarcity – especially artificially created scarcity – is the opposite of abundance and expansion; anxiety is the opposite of relaxed, safe, curious playfulness that fosters our growth and health. I don’t want to see this happen to what has till now been such an amazing, positive, encouraging and meaningful tool. I sincerely hope you’ll reconsider the “limited” part – and especially the toxic hype around it. I for one would pass on it on principle. I’d encourage you to just do a run of the new color and if it sells well, do another run the way you would any of the other iterations of your Journals. I personally intend to keep purchasing a new one each time I fill one up, you’ve got a customer-for-life in me.
That’s a GREAT idea, Lee. I vote elastic pen holder on the journal since I don’t carry the box around.
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