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Plan Your Life.

Save the Multiverse.

Introducing The Hero’s Planner 2.0—an upgraded version of the planner you know and love, now with exciting new features to make your adventures even better!

$60

Visual Storytelling

Undated Pages

Colorable Art

2,600  5-Star Reviews

Orders to be delivered January 2025

Black notebook with an emblem, surrounded by a glowing turquoise circle.

Introducing The Best Planner in the Multiverse

Looking for a boring planner full of lifeless lines and boxes? This isn’t it.


The Hero's Planner is your undated gateway to adventure, featuring 65 fully undated weekly spreads and a multiverse-hopping storyline told through colorable illustrations that change every page. It’s planning with purpose—and a whole lot of fun.

Cartoon character with purple hair, goggles, and a lab coat, waving.

Your Weekly Spread

Weekly Gratitudes

A dedicated section at the top of each weekly page because we believe it's important to take inventory of the positive people or forces that already exist in your story.

Unique Habit Tracking

Each week, you have the opportunity to specify 5 habits that you want to work on that week and assign a habit icon to each.

Main Quest Focus

Every week write down what your main quest for that week is so that you can keep perspective on your journey. 

To-Dos & SideQuests

A list to help you keep track of the big tasks and SideQuests you have for each week. 

Notes

A place for those thoughts that randomly pop up throughout the week. 

Dailies

Horizontal Layout to help you organize the specifics of each day of the week. 

Quotes

A weekly quote to inspire you on your weekly quest. 

Artful Storytelling

An unfolding story that allows you to color each detail and make the story your own.  Coloring is highly encouraged.

Weekly planner with tasks, habits, notes, and a cartoon dinosaur illustration.
Hand-drawn cartoon of a smiling green triceratops with a red bandana.

What Heroes Are Saying

Just one year after release

"Story is how our brains engage best"

Jared K.

Story is how our brains engage best. Appointment times, distant dates, and endless to-do lists may as well be white noise to us. The perfect tool for taming the chaos of the multiverse.

Hand-drawn image of a person riding a stylized dinosaur in a notebook.

"I adore opening up my planner each day"

Zaria D.

I started with the daily journal. But I never had enough things to fill each day and I felt bad that, so when the weekly planner came out, I was so excited! I finally adore opening up my planner each day. The paper is much thicker than the daily and holds Crayola very well (as seen in the photo). Not bleeding or ghosting either. I even used Posca Paint Pens and there was no ghosting or bleeding.


Colorful cartoon of a cat Statue of Liberty in a cityscape with a character observing.

"It has helped me become more active,

which allowed me to lose 28 pounds!"

Alyssa K.

I was unsure of how successful this would be for me considering my track record with planners in the past. Since i received the planner, I have done my tasks consistently everyday. It has helped me become more active, which allowed me to lose 28 pounds! I also have add, so this helps me keep to my tasks, and can hold myself accountable if I miss a day or task. There aren't enough words to say how thankful I am for this. It is helping me change my life in ways that make me challenge my comfort zone every day.

Colorful dinosaur scene with volcano, pterodactyls, and frightened cartoon figure on the ground.

Our Story

When we set out to make The Hero’s Journal, our goal was simple: to make planning your day and working toward your goals more fun.

But what we discovered went far beyond boring journals—it was something deeper, and much more sinister. We found an industry pushing people to grind harder, sleep less, and accomplish everything at all costs.

As you can imagine, that didn’t sit well with us (or many other heroes). So, not only did we create the most engaging and fun journal on the market, we also filled it with positivity and narrative.

With The Hero’s Journal, you’re not just making progress toward your goals—you’re rewriting the story you tell about your life

Because what’s the point of success if it costs you your inner hero?

- Nick & Kyle (Best Buds & Co-founders)

Checkout The Kickstarter

Two cartoon characters in spacesuits, one holding a wrench.