Greetings Hero! 

We have a fun announcement for you today.. We are releasing a new color for The Legend of Istoria storyline of The Hero’s Journal. I know I really jumped right into it there, but that is what this blog is all about. Nick and I wanted to give you a little closer look behind the scenes of our new product releases. We are thinking it will be akin to the Road to Kickstarter series we did last year with the planner, but more of just updates on the going abouts of The Hero’s Journal. 

So why a color release? 

Well, they are a fun way for us to have a big event and celebrate all of the stories we have told (and will tell) with a new and exciting color. 

For those of you who are collectors, this should be extra special news because we have no intention of restocking this color after they are all sold out. So not only is this a color release.. It is a LIMITED color release, making it extra special and extra fun! 

This is actually a big step for us. Since the very beginning we have had an internal debate around the excitement of novelty and the value of always being available. The (attempt) stay in stock argument has always won because The Hero’s Journal is a tool first and a beautiful book second. 

We believe that The Hero’s Journal has the power to help people embrace their inner hero, and we also believe that is one of the most important steps that a person needs to take. 

Therefore, selling out always has a somber moment because we are not, in that moment, able to serve all the heroes with Calls to Adventure on the other line. 

All this to be said, we are super excited about the limited color release because we do get to celebrate novelty and beauty all while knowing that when they sell out there will be journals on our website ready for people to accept that call to adventure and more importantly embrace their inner hero. 

The Hero’s Journal does not make you a hero.. It only shows you that you have been one all along. That will never change. 

We are super excited about this new color AND limited edition box. We think you will love it. 

Happy Questing, 

Kyle