About Us.

Greetings, Hero.

Stories are the oldest form of human communication. From the earliest books ever written to the latest box office hit, humans are hard wired to their core to communicate in the form of narrative. And there is no narrative more important to the core of each of us than the story we tell about ourselves.

We set out to create a journal that would combine the power of self narrative with the psychology of goal setting. The result? The Hero’s Journal—now used by thousands of heroes around the world.

This journal is also the result of us answering our own call to adventure, and like every great adventure, it’s been a wild, unexpected ride. From brainstorming the journal in 2018 to launching a kickstarter in 2019 to quitting our full time jobs in the beginning of 2020, we’ve been blown away by the support of a community that keeps selling out every single one of our production runs.

So if you’re on the fence about getting a journal, or just taking the next great plunge in life, the only advice we can give you is the same advice humanity has offered in the form of story for thousands of years: accept the call to adventure!

Welcome to the Land of Istoria—Adventure awaits you!

– Nick & Kyle 🧙🏻‍♂️

Turn Any Goal Into Your Next Adventure With the Hero's Journal.